Typically, Bhutanese communication agencies follow a straightforward workflow: the client's program officer conducts the research and drafts a script for content, manages logistics, and then hands over these elements to a creative agency for content development. Nyingnor, however, adopts a more immersive and evidence-based strategy.
When the Election Commission of Bhutan (ECB) sought our expertise to enhance their civic engagement initiatives, our approach was comprehensive and collaborative. We initiated our process by conducting a nationwide Knowledge, Attitudes, and Practices (KAP) survey, assessing the public's understanding and perceptions of civic education. We also conducted a stakeholder survey involving organisations like the Bhutan Centre for Media and Democracy (BCMD) and Disabled Peoples' Organizations (DPO), to integrate industry best practices into our strategy.
Building the insights from these surveys, we crafted a detailed syllabus for the ECB's civic education module. This syllabus underwent thorough reviews in collaboration with the ECB team, culminating in the creation of a comprehensive textbook encompassing all the civic education information required for Bhutanese citizens.
Post-approval from ECB, we developed 31 educational videos and 12 interactive games, specifically targeting knowledge gaps identified in the KAP survey. Our commitment to quality and relevance didn't stop there; we implemented three rounds of pilot testing with target groups to ensure the content met its educational objectives. Feedback from these sessions was invaluable, leading to further refinements of the materials and the incorporation of a Frequently Asked Questions (FAQ) section directly addressing queries from our audience.
Finally, we facilitated a three-day Training of Trainers (ToT) for the ECB team, equipping them with the necessary tools and knowledge to effectively deploy the modules.
This holistic, feedback-driven approach not only ensures that our strategies are grounded in real-world data but also aligns closely with our client's goals, delivering impactful and enduring results.
Training Session with ECB Team
Civic Education Workshop
Interactive Learning Materials