Bhutan's communications and marketing landscape is heavily content-based. Strategy is mostly an afterthought, and strategy in content design in even rarer. IEC materials, especially for projects that aim to create behaviour change, are usually no different from regular content.
Nyingnor believes in the power of content. Culture is content, and the only way to shape people's behaviour to approach content strategically. From research to content design, focus group testing to pilot programs, Nyingnor has all the key skills to run a BCC campaign.